Social Media Marketing at The Imagination Station | Marketing Agency

Social Media IS Important!
In this day and age, the majority of society worldwide are hooked up to a social media platform of some sorts. As a result, businesses have a cost-effective opportunity to increase brand awareness and recognition whilst also driving more traffic to their website. It doesn’t cost anything to post about the latest product, so the potential for profit is much higher.

Down with the kids
In addition, businesses are able to engage with their customers on their level. If you communicate with your audience more, you have a higher chance of conversion. By engaging with your content or business profile, the customer has already shown interest in your brand, you have their attention. So sometimes all you have to do is give them a little nudge by showing your personality as a brand and your interest in making them happy.

Don’t get lost in the cyber landscape
If you don’t have a social media presence, it may be harder for customers to find you and keep in touch. Through social media, you can connect with your customers and increase your customer retention and loyalty.

With technology advancing at an astronomical rate it is imperative to stay in tune with the social media world. Businesses have a great opportunity to improve their overall brand image and voice. In addition, you can keep an eye on what your customers are interested in and their opinions on their experience with your brand so you can actively improve your business and improve customer satisfaction.

Through social media, you also have the opportunity to improve your SEO (Search Engine Optimisation) ranking. The goal posts for SEO are always changing so by sending out your brand message through other platforms the search engine with have more content to read and will rank you higher for your integrity, consistency and validity.

What platforms should I start with?
We are passionate about keeping up to date will all the social media developments and trends. However, there are a few main contenders that you need to consider having to give your business a little extra reach.

Facebook
You could argue that Facebook has one of the most comprehensive and adaptable
profiles for business on the web and there are over a billion users who are active on a
daily basis. Through your Facebook business profile, you have the power to increase
brand awareness, website traffic, lead generation and online conversions.

Businesses can also target their demographic by age, gender, employment, interests,
purchasing behaviors, relationship status and more (it changes on a very regular
basis).

In addition, you can use Facebook Marketplace to increase brand awareness and sell
products or services within your local area.

Instagram
Part of the Facebook family is Instagram, which has over 500 million users active daily.
Instagram works a little bit differently to Facebook and provides businesses with a lot
more power to increase your following organically without the need to pay anything
extra for sponsored posts. The platform is a lot more visual so you can show off your
products and services with photos and videos.

You may have also heard of...
Pinterest, Twitter, Snapchat, YouTube, and LinkedIn. Your business may not benefit from having a profile on all the platforms but you definitely would be missing a beat if you didn’t have any.

We are well and truly plugged into every aspect of the social world and can take the burden of managing your profiles for you, including all forms of Sponsored Advertising for that added boost! #AmazeBalls