2. INCREASE YOUR CONVERSIONS
Consumers find videos far more engaging than your standard Google display banners or digital marketing material.
3. ONE VIDEO - ENDLESS OPTIONS
Video production takes planning, filming, editing and everything in between, that’s before you can even get the video in front of your customers. It’s a scary proposition, however, if you consider that one video can increase revenue in a marketing campaign up to 49% faster than static marketing materials, the investment is entirely worth it.
In addition, one video can be adapted and used across multiple different platforms including all your social media channels, the Google Display Network, YouTube, on your website and more!
4. IT’S NOT ABOUT THE LENGTH
Audiences these days want instant on-the-go answers and videos up to 2 minutes long are known to get the most engagement. But this also depends on what platform you put your video on. Instagram, Twitter, Facebook, Youtube and the Google Display Network all have their own time constraints where engagement is more likely. Before you start your next video campaign, it’s worth considering where you want your video to appear. After that, it’s quite easy to plan and edit your material for each platform to increase your chances of engagement.
5. SEARCH ENGINES LOVE VIDEO
There are many factors that affect your quality score and search engine ranking and content is definitely one of them. Using videos on your landing pages will inform search engines that your content is not only top quality but relevant to whatever it is your audience are searching for. If you can find organic ways to increase your average position in the search engine results, you are more likely to see an increase in click-through rates and conversions. Long story short, the time and money invested in video content for your website will be worth it in the long run.
6. KEEP UP WITH THE COMPETITION
Over 80% of businesses are now including video in their marketing strategy. If your competitors are doing it, you should too. Videos are a great way of portraying all sorts of different messages including your services, products or unique selling points for your business. Competition is heating up for all industries so it’s vital that you are finding all opportunities to reach your customers and help them in their purchase decisions.
WE MAY BE JUST WHAT YOU’RE LOOKING FOR
Planning, filming, editing and broadcasting, we have all bases covered for Video Content Marketing here at The Imagination Station. To get started, please contact us today or click on the link below to find out more. We look forward to hearing from you soon.