1. To obtain information - general queries and random questions, you might have your hands full so you so say ‘Ok Google’ or ‘Alexa’ tell me what this is and boom, you get your answer immediately without even having to touch your device. Clever stuff.
2. Now, this is a big one - consumers use Voice Search for navigational purposes, specifically if they are searching for a destination or product. Often enough people are in their car when they need directions and it is a little bit frowned upon (and illegal for that matter) to use their phone while driving, so by being able to Voice Search, the consumer can get the answer they need without breaking the law or accidentally playing bumper cars with a nearby lamp post.
3. Consumers are also using Voice Search to buy something or to make contact with a person or business. Now, this is incredibly important because if you appear in their search results with the right details (correct phone number for example) you will be making contact with a potential customer, which if you follow the yellow brick road to the transaction point, you end up with another happy customer. Ka-Ching!
This is where it gets a little bit competitive. In Voice Search, only three results appear on top for mobile where as smart speakers only provide the consumer with one result. Therefore, you have to ensure your business is ranking at the top and you have to make sure this is happening now! Why? Because by 2020, nearly half of all search activity will be through Voice Search and time is running out.