This all forms the basis of the narrative, concept, ideas and direction of a piece. Generally delivered in the form of ‘word overload’ that I scribble down on endless lists that I use as article ammo’.
When writing I like to use a format that takes into consideration; Who I’m writing for, keeping it simple, brand focused, naturally evolving and a true representation of the product.
Each piece I write leaves a little of myself behind, as I write with all of my senses and emotion in hope that this will invite the reader to participate in the experience from a real and relatable place. In turn, giving them a glimpse into ownership of the product. I find this exciting and satisfying as it all comes together to create my textual vision.
My part in the process is only half of the end product, the close working relationships with the visual brainiacs in the studio that interpret my words into images, where we are able to complete the job together as a team.